Moniker General

Moniker General

Moniker General is one of the latest additions to the revitalized Liberty Station (Naval Training Center). The space, located across from Liberty Public Market and Stone Brewery, is expansive. Beautifully constructed and designed, Moniker General is a breath of fresh air for Point Loma. "Moniker General is a new concept retail and community space introducing lifestyle and home goods, custom furniture, and craft coffee and beer all into one unified store."

The mixed use space features both a retail and coffee bar/brewery and supports both local, and well-established brands. Moniker General has a defined style--hardworking gear built to last a lifetime. 

Moniker General features brands like Bradley Mountain, Nudie Jeans, Norden Goods, Richer Poorer, Affinità Surf and Linus Bikes. Bradley Mountain, a local San Diego brand, comprised of four craftsmen making practical goods. The bags and packs by Bradley Mountain are utilitarian, but designed with beauty and function in mind. Bradley Mountain states, "We want to bring you the best gear (in function, durability, and aesthetic) for your adventures. The goal with Bradley Mountain is to inspire a fresh perspective on modern adventure, beyond just traveling and camping, into our daily lives." Moniker General currently stocks a variety of options from Bradley Mountain's line, ranging from backpacks to duffles.

Another beautifully crafted and thoughtful brand on display at Moniker General is Norden Goods. Spread throughout the space one can find plants in minimalist stone planters, each made by Norden Goods. Norden Goods is a ceramic and fragrance line made in Encinitas, run by a husband and wife pair, Erika and Pete Panciera. The brand features uniquely (and artistically) packaged soaps and candles housed in hand-thrown stoneware containers. What makes Norden products especially unique is that all of the stoneware can be recycled and reused in any way you see fit. Norden's latest dish wares and incense can now be found at Moniker General as well. 

Moniker General states, "Each brand we carry exists to provide goods for a better life and home. Whether it's bicycles, bags, or custom furniture, we connect with the stories of these brands and love that they create products where quality, aesthetic, and function prevail." This philosophy fosters a beautiful space, inspiring confidence and trust in the customer. 

What is also unique about Moniker General is the availability of seating, encouraging an environment of engagement and community. After perusing the retail space, be sure to grab a cup of coffee (or beer). 

The coffee bar features roasts from Copa Vida coffee, as well as the work of speciality roasters outside of San Diego. The syrups available for coffee beverages are all hand-made and crafted especially for Moniker General. The space is warm and inviting, filled with beautifully crafted tables and chairs (via the brand's furniture arm "Moniker Made"). Moniker Made is a custom, high-end furniture line built in-house with community and conversation in mind. Moniker states, "As in every Moniker pursuit, shared experiences are central. The line is built with the intention to incite conversation, relationship, and creative expression. Whether through the materials, construction process, or role of the object itself, Moniker Made furniture brings people together."

Moniker General is also home to 32 North, a specialty craft brewery located in Miramar. 32 North Brewing Company is "dedicated to bringing new and exciting craft beer....A brewery looking to tread into uncharted territory, all the while reveling in the stories found right outside our front door." 

Moniker General provides the perfect setting to sit back and relax with friends and your beverage of choice. 

Moniker Coffee Company is open daily 7 am to 7 pm. For more information regarding Moniker General, Moniker Group or Moniker Made--click here.