Claire Reiner

SWENYO

Claire Reiner
SWENYO

SWENYO, a play on the phonetic spelling of to dream in Spanish, is a lifestyle-driven home goods brand. SWENYO is a company that is doing fun and innovative things in the design and furniture world. Their space in Encinitas, located on the 101, is the online retailer's first storefront and office. Visitors are encouraged to drop by and experience the brand's signature "skurniture" (skate furniture), cord lights and many other fixtures.

SWENYO has a unique approach to furniture and home decor, urging you to "defy the mainstream and question your space." Their pieces like the Crate Nightstands allow you to rethink your storage space and the display of your goods. I love the industrial appearance of these crates, offset by the soft foliage of a leafy plant. Once filled with books, this is the perfect way to display your literature. Another one of my favorite items at SWENYO are the wide variety of cord lights they feature. Their prices are reasonable and their bulb options are beyond cool--check out the geometric design of this one!  Dangling simply and elegantly from the ceiling, cord lights are an easy statement to make in your space. 

SWENYO also features a variety of local and emerging artists, such as Shelby Ling, Andrew Reyes and Carter Asmann. Not only is SWENYO creating a platform for independent artists and makers, but they are also supporting the San Diego Arts community--providing untethered access to these artists and artworks, with a public that may not have experienced them. 

SWENYO's current project is a Kickstarter in partnership with Ben Uyeda, the creative director of Home Made Modern. The Kickstarter supports the "UX4," an incredibly versatile DIY furniture kit. SWENYO states, "These steel brackets allow you to turn standard 2x4's into table legs to build the exact piece of furniture your space needs." The UX4 allows for so much creativity and innovation, a unique product as this creativity lays in the hands of the purchaser. This collaboration, between SWENYO and Ben Uyeda, is a perfect melding of the two creative forces--uniting SWENYO's founding concept with Uyeda's DIY mastery. Visit their Kickstarter here to learn more and check out what deals are available! 

To learn more about SWENYO and their products, click here.