Home to (arguably) the best waffles in San Diego, Wow Wow Waffle offers the traditional "Belgian Liege" style--decorated with delicious sugar pearls that caramelize the outer shell of the waffle. Wow Wow Waffle serves up both sweet and savory concessions, providing breakfasters with any style of deliciousness they could be craving.
Wow Wow Waffle was started in 2011 by Todd Casselberry, primarily providing treats at local farmer's market throughout San Diego. Casselberry, who began in the action sports world of branding and apparel, began focusing his energy into Wow Wow Waffle--making it a community driven, locally run shop centered on providing healthy and tasty treats. Wow Wow Waffle states on their website, "After a small stint in the corporate rat race, we ended up settling down from our world travels and digging our heels in our local communities through crafting this culinary experiment." The environment of the farmer's markets became a central focus to the business and even with their recent success, and more permanent "Headquarters" location in North Park (3519 30th Street), Wow Wow Waffle still spends much of their time frequenting markets across San Diego. The truck can be found at the La Jolla Farmer's Market on Sundays 9 AM to 1 PM and at the Oceanside Farmer's Market on Thursdays 5 PM to 9 PM.
The menu at Wow Wow Waffle is simple and to the point, but a few twists on the classic waffle still exist. If you're craving sweet, the Cookie Butter Waffle is a must-have--and if savory, a waffle sandwich is definitely the way to go.
HQ is open Thursday through Saturday 8 AM to 3 PM.
Visit Wow Wow Waffle for more information and the most up-to-date hours.